The PimpLITE rim is Atomlabs answer to the request for a rim that has the same stiffness and strength characteristics as the famous pimp rim....BUT...with a more all mountain oriented weight.

...Introducing the LIGHTER more All MTN Atomlab rim called the PimpLITE....Its all in the name....PimpLITEs have a similar looking profile to their big brother the PIMP, but are scaled down to a managable All-Mtn weight of 630g.....AT 28mm wide they're a premiere choice for the aggressive all-mtn rider (think 6" Trail bikes) ,& will even work for the ultra finesse dh/ slalom/ & mtnx racer......Yeah you might find a lighter rim out there...BUT... is it Ano Red?...Can it take more hits then Rocky Balboa???....Do guys want it, & girls want to be with it.... You NO the answer....

GO CUSTOM TOO!!! PimpLITE Rims come in 4 colors... we have colored spokes, and the torque nipples come in Red & Silver... CALL...*Hint* For a Sweet Pimplite wheelset that guaranteed to impress match these in red or white to any color ano Hope's, or Chris King's.

(24"- 540g) and (26"-630g)
..PimpLITE Rims are 28mm Wide & 25mm Tall
-Made out of 6061-T6 ALUMINUM with a PINNED SEAM
..Available in: Black , White, Ano Red, & Ano Green.. Call for Color Availability
-26" X 32 OR 36H in all colors (call for availability)
..2 styles....Standard (for normal nipples) & Torque ( for larger Atomlab specific Torque Nipples
-TORQUE RIMS ONLY USE ATOMLAB TORQUE NIPPLES